Seasonique
Seasonique was a birth control pill that also featured fewer periods a year, so the target was busy, on-the-go women.
This was an animated education module that existed within the Seasonique birth control web portal. Sales reps were sent an email, requiring them to visit the module following a conference in order to improve their their sales effectiveness. The user, in a first-person experience, took on a secret agent persona, receiving sales materials organized in a series of floors, set within a high-tech building.
This HCP direct mail piece was sent to OB/GYNs to promote and better help target which of their patients might be interested in Seasonique birth control. The piece uses a venetian blind effect on the cover revealing the woman's busy schedule, once the tab on the bottom is pulled.