Pradaxa

 Pradaxa was the first medication created in 50 years to help prevent getting a stroke from atrial fibrillation, not caused by a heart valve problem.

This was the mobile site segmented into patient, caregiver, and HCP, along with a savings card CTA. 

This was an animated storyboard for a page takeover ad on the New York Times Health page, touting Pradaxa's position in the marketplace.
Dozens of prescriptions fell rapidly onto the page as the headlines appeared. The prescriptions then swooshed into the final banner ad size.

This is an animation of a banner ad that targeted patients, promoting Pradaxa's efficacy. See actual banner ad >

This was phase 1 of an unbranded site highlighting that every hour, 15 people would suffer a stroke caused by atrial fibrillation. The clock hands rotated highlighting stroke sufferers. 

Phase 2 of the unbranded site was made responsive.

This is an animation of a rich banner ad highlighting the alarming statistics of those getting a stroke. See actual banner ad >