Nature Made

Peoples lives are busier than ever, and their minds keep racing into the night causing sleeplessness. Nature Made Sleep herbal product used a lavender extract, to naturally relax a person's brain, and help them sleep. My dog, on the other hand, always falls asleep within a minute.

This is an animation of a tv spot that asked people, utilizing social media, "What keeps you up at night?" Job? Taxes? Your punk daughter? Then offers Nature Made Sleep as a natural solution to help you sleep.

Specifically-taylored banner ads on niche sites addressed people's anxieties and sleeplessness. Ads were placed on financial, job, and other sites. See the banner ad >

Twitter page where people could share their experiences under #whatkeepsyouupatnght; those tweets also appeared on Nature Made Sleep's website. The hashtag was also a promoted tweet.

Users could learn about the product and the science of sleep, see other's experiences via a live Twitter feed, and get a coupon on their first purchase on the website.